The Brand

A leading provider in the health and wellness sector, this brand specializes in dietary supplements aimed at supporting well-being and vitality. In a highly competitive industry, they sought to expand their customer base and retain visitors who left the site without making a purchase. DataDojo was the perfect solution to help capture these lost opportunities and boost conversion rates.

  • Industry

    Health Supplements:

    The brand offers a range of supplements to health-conscious consumers, making personalized engagement critical for sustained success.

  • Objectives

    The brand needed to convert high site traffic into sales. Many visitors browsed but left without making a purchase, leaving significant revenue potential untapped. The goal was to re-engage these visitors without overwhelming the current audience or compromising the health of the email list.

Solutions

  • DataDojo

    Focused on re-engaging potential customers who visited the site but did not convert, using targeted email and SMS campaigns to bring them back to complete their purchases.

  • Email Marketing

    Advanced segmentation was used to ensure that interactions were relevant and timely, boosting the likelihood of conversions.

The Power of DataDojo

By utilizing DataDojo, the brand targeted visitors who had abandoned their carts or browsed certain products without completing a purchase. Personalized follow-up emails and SMS messages were sent to nudge these customers toward conversion. DataDojo played a pivotal role in recovering lost traffic and converting them into loyal customers.

  • Expansion of the email list with high-intent users.

  • Higher engagement rates with targeted DataDojo campaigns.

  • Increased open and conversion rates from retargeted emails and SMS messages.

Insights over the last 12 months

  • 2,824,845

    Total Recipients Engaged through DataDojo Campaigns

  • 39.44%

    Average Open Rate for DataDojo Campaigns

  • $461,222.25

    Total Revenue from DataDojo Campaigns

  • 341,404

    Total Recipients Engaged though DataDojo Flows

  • 29.42%

    Average Open Rate for DataDojo Flows

  • $203,433.20

    Total Revenue from DataDojo Flows

Conclusion

This collaboration highlighted how effective retargeting can be when combined with personalized marketing. By capturing and converting lost traffic, the brand saw a significant boost in revenue and overall customer engagement, securing their position as a leader in the health supplement space.