The Brand

A high-end fashion retailer, specializing in luxury handbags and accessories, encountered a common challenge in the eCommerce sector: re-engaging visitors who left the site without making a purchase. With a loyal customer base, the brand aimed to expand its reach and drive conversions from these visitors. This provided the ideal setting for DataDojo to elevate their email marketing strategy.

  • Industry

    Fashion & Accessories:

    Operating within the high end fashion market, the brand caters to a customer base that values quality and craftsmanship, making retention and engagement critical to sustained growth.

  • Objectives

    The primary objective was to convert potential customers who visited the website but left without making a purchase. The brand also aimed to expand its email list while maintaining the integrity of its existing contacts, ensuring the messaging remained engaging without overwhelming its audience.

Solutions

  • DataDojo

    Used to identify and retarget anonymous visitors, boosting engagement through well-timed email campaigns and flows.

  • Email Marketing

    Targeted campaigns were deployed to re-engage both new and returning visitors with personalized content tailored to their preferences.

The Power of DataDojo

Through DataDojo, the brand was able to identify visitors who browsed but did not purchase. These visitors were retargeted with personalized messaging, leveraging dynamic product recommendations based on their browsing behavior. The DataDojo strategy, combined with Klaviyo's segmentation capabilities, created a tailored customer journey that significantly improved re-engagement rates.

  • Enhanced email list health and
    deliverability rates.

  • Substantial growth in total recipients engaged through DataDojo campaigns and flows

  • Notable increases in open rates, click rates, and revenue.

Insights over the last 12 months

  • 1,529,818

    Total Recipients Engaged through DataDojo Campaigns

  • 43.36%

    Average Open Rate for DataDojo Campaigns

  • $152,081.41

    Total Revenue from DataDojo Campaigns

  • 262,646

    Total Recipients Engaged though DataDojo Flows

  • 44.33%

    Average Open Rate for DataDojo Flows

  • $236,527.89

    Total Revenue from DataDojo Flows

Conclusion

This partnership demonstrates how DataDojo can transform engagement and conversion of anonymous traffic. With precise targeting, segmentation, and automation, the brand saw substantial growth in email revenue and overall customer engagement, all while maintaining its premium positioning.