The Brand

Operating within the healthcare and beauty sector, this retailer offers a wide range of products aimed at health conscious consumers. They faced a critical challenge: growing their email list and increasing revenue without compromising list health or deliverability. DataDojo, alongside advanced segmentation strategies, provided the innovative solution they needed.

  • Industry

    Healthcare & Beauty:

    Known for offering premium products, the brand needed a robust strategy to engage both new and returning customers effectively.

  • Objectives

    The primary goal was to expand the email list and drive revenue growth while maintaining high deliverability and list health. This required a balance between aggressive growth tactics and preserving engagement and deliverability rates.

Solutions

  • DataDojo

    A targeted approach to capture and re-engage lost traffic through personalized email and SMS campaigns, using Klaviyo's robust segmentation and analytics capabilities in conjunction with Shopify's platform.

  • Email Marketing

    Comprehensive digital marketing strategies were implemented to drive engagement and revenue.

The Power of DataDojo

DataDojo enabled the brand to engage visitors who showed interest but did not initially subscribe. With precise segmentation and automations, the system effectively converted lost traffic into subscribers and customers through personalized engagement strategies.

  • Enhanced email list health and
    deliverability rates.

  • Substantial growth in total recipients engaged through DataDojo campaigns and flows.

  • Significant increases in open rates, click rates, and revenue.

Insights over the last 12 months

  • 18,969,585

    Total Recipients Engaged through DataDojo Campaigns

  • 57.87%

    Average Open Rate for DataDojo Campaigns

  • $1,008,339.67

    Total Revenue from DataDojo Campaigns

  • 534,301

    Total Recipients Engaged though DataDojo Flows

  • 57.93%

    Average Open Rate for DataDojo Flows

  • $56,167.39

    Total Revenue from DataDojo Flows

Conclusion

This partnership demonstrates how DataDojo, combined with advanced segmentation and automation, successfully balanced aggressive list growth with revenue enhancement. The results showcased improved engagement and revenue without sacrificing the integrity of the email list.